Master of International Business Administration with a specialization in Sport Management
The New-York Times refers to our location as the Silicon Valley of sport! Our canton is again N°1 in Switzerland for the economic impact of international sports organizations. Nearby Lausanne, Olympic Capital since 1994, host the International Olympic Committee. The Fédération Internationale de Football Association has selected Switzerland as its home.
This certification will be developed in collaboration with these organizations with the goal in mind to prepare students for management positions. The program will address subjects such as Events management, Media and Broadcasting Management and will include legal and economic particularities of this industry.
To secure the employability of the students, the program will focus on the major trends in the industry, such as the impact of blockchain technology on the industry, ethics in sports management, social responsibility and evolution of digital marketing processes to be more effective in reaching the public.