Master of International Business Administration with a specialization in Luxury Management
Be part of an industry that is growing at twice the rate of growth of the world economy to reach CHF 1.4 trillion in 2017 and is expected to accelerate 8% growth rate over the next few years!
Switzerland host two of the top ten luxury groups in the world (Compagnie financière Richmond and The Swatch Group Ltd. Rolex SA, Patek Philippe SA, Audemars Piguet & Cie, Chopard are recognized worldwide. We are located within a few hours of Paris, Milan and London, the top three-fashion capital of the world.
The objective of this certification is to give the tools and perspective to students to approach the luxury market with an entrepreneurial mindset. This certification will build upon the knowledge acquired through the foundation programs. Courses will include, Specificities of the Luxury Market, fundamentals of management applied to the Luxury Industry, Luxury industry and entrepreneurship.
Sep, Jan, Apr
4 academic terms
- Brand identity and image
- Digital strategy in luxury
- Brand management
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