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UNDERGRADUATE PROGRAM
BUSINESS ADMINISTRATION

Bachelor of Science in Business Administration

Innovative bachelor program focused on developing your entrepreneurial skills, bringing together cultures, people, and ideas for you to create value.

 

Ground your future achievements in the fundamentals. Acquiring the skills you need to succeed.

All the modules you will study support for you to acquire higher skills. These are the one you will need to bring your project to reality as an entrepreneur and/or to build a successful career in a corporation. These are the skills investors and corporations are looking for in you. They are Creativeness and Critical Thinking.

Developing your creativeness.

Creativeness, a definition: “Resulting from the originality of thought, expression.” Originality: “The ability to think independently and creatively, the quality of being novel or unusual”. “Thinking outside the box” is a skill that can be acquired through practice. Each module is the moment where you will have the opportunity to practice exchanging ideas among your peers and teachers and ask “Why not?”.

Expanding your critical thinking abilities.

What is critical thinking? It is “the objective analysis of facts to form a judgment… several different definitions exist, which generally include the rational, skeptical, unbiased analysis, or evaluation of factual evidence. Critical thinking is self-directed, self-disciplined, self-monitored, and self-corrective thinking.” The curriculum is centered on opportunities for you to question, such as case discussions and simulations, for you to hone this key success factor for your career. As essential as these two skills are, they are not sufficient. You need one more.

Enhancing your capacity to convince.

The “bottom line” is getting a “Yes”.

How do you prepare to get a “Yes”? How do you present to get a “Yes”? The curriculum is built with the intent to teach you the skills and to allow you to systematically practice them for you to get a “Yes” when it will matter in your career.

Modules Samples

Microeconomics: Profit Maximization and cost structure analysis for startups taught by a teacher who built and sold his own after 4 years of operation for 6 times more than the investment. Business strategy: The lean startup methodology. From « Just do it » to managing chaos through developing a Minimum Viable Product, asking the « Five Whys » and the Build-Measure-Learn feedback loop. Organization Behavior: Multinational corporations and Startups, how do they manage a relationship for their mutual benefits? Practical example: Nestlé. Leadership: Analysis of the leadership style of Steve Jobs. For a detailed description of modules please visit this link.

Start date:
Sep, Jan, Apr

Duration:
2-4 years

Admission:
Year Round

Enrollment status:
Full time

Language:
English

Chemin du Levant 5,
1814 La Tour-de-Peilz,
Switzerland

+41 21 944 95 01

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